The 3Cs of Marketing Execution

pablo

Growth hacking is a lot of work. You want efficient execution. You don’t want to have to wait for inspiration to strike. You need to get cracking. The boss wants to see more leads in the pipeline ! Here is a simple framework that might help you get cracking with the growth hacking.  Using this framework to plan marketing actions has helped us be more efficient with marketing execution. Maybe it will do the same for you.

Start by making 3 lists for:

  1. Creative Content
  2. Communication Channels
  3. Customer Contacts

That’s where the 3Cs come from. Once you have these lists, the idea is to connect each item on List 1 with the appropriate items in Lists 2 and 3. We will show an example to illustrate this point. A systematic way of thinking about deploying each piece of creative content to maximize market reach equals more miles per gallon.

Read the whole post on LinkedIn

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s